Goal
The intention of this research is always to examine just how “mom admirers” effect on the existing patterns regarding parasocial matchmaking anywhere between fans and you may idols and to acquire greater expertise towards the motives underlying this new purchase of idol dolls. Additionally, by the including the knowledge and you can views off men idol fans, the analysis tries so you’re able to expand the new understanding of lover decisions and you can augment knowledge of the new motives driving idol-toy consumption.
Design/methodology/method
Delivering idol-doll people since lookup things, this research held textual data plus-depth interview to explore fans’ reasons for buying idol dolls.
Findings
Idol doll sales was driven of the mental attachment, including among mom admirers who seek to present a sense of manage and continue maintaining a moms and dad–youngster dating. At the same time, to get idol dolls also can serve as a beneficial disguise getting girlfriend admirers to full cover up their personal dreams about their idols. Moreover, idol dolls act as semiotic identifiers, drawing for example-inclined fans and you will gaining neighborhood identification. It needs to be listed you to definitely men idol admirers, who will be believed deviant regarding the male normative, face analysis during the female-controlled teams, needing further proof credibility.
Fundamental effects
This study promotes knowing the motivations trailing idol-doll purchases and can help advertisers skillnad mellan Iranian kvinnor for the catering on mental demands out of admirers, such as for example mother fans, of the developing and you may revenue dolls one resonate employing wanted experience away from accessory.
Public implications
Because of the acknowledging and you may emphasizing the positive aspects of enthusiast circumstances, this study contributes to this new lingering procedure of de–demonization and you will normalization regarding fandom. At the same time, this study and additionally tries so you’re able to sign up for a very total expertise of the fight and mental need of your Chinese younger generation.
Originality/value
This study examines the new not as much as-explored mom-lover group’s mental means and their motivations of shopping for idol-dolls. In addition it acknowledges the brand new type of views and experience off male idol fans, getting a and you will unique viewpoint on idol-toy consumption.
1 Addition
” tabindex=”0″> according to celebrities’ appearance was indeed ended up selling given that another type of setting to own Chinese fans to talk about their strong affection due to their dear idols, ultimately causing the manufacture of a unique Chinese fandom people. On the Weibo (probably one of the most popular social networking platforms inside the Asia), the online community having idol-doll-founders, people, and you will idol admirers is now offering gathered more 460,000 followers and that is extremely female-controlled. With this system, extremely common for fans, who’s a vast distinctive line of idol dolls, to create adorable photos and you may share their feel inside the dressing and using make-up on their “babies.” According to the newest consumer statement, one of many idol-toy participants, the brand new post-2000 age group stands for the highest proportion, reaching 43 %, followed by the brand new blog post-1995 generation ranking 2nd, which have a proportion in the twenty six % (“2021 Cotton Doll Participants Perception Declaration” 2021). Ergo, Generation Z, people, some body produced amongst the late 1990s and the very early 2010s (Priporas mais aussi al. 2020), actively activates which have idol-doll purchases due to entertaining social media platforms.
Regarding the day and age regarding participatory fandom and you will enthusiast savings, fans’ consumption choices in addition to their detected relationship with idols are particularly sufferers regarding informative research. How admirers relate genuinely to a-listers has been defined as parasocial interaction-this new nonreciprocal, imaginary telecommunications between fans and mass media personae (Liebers and you may Schramm 2019; Yan and Yang 2021). Nowadays, admirers earnestly stepping into new parasocial matchmaking fantasize in the an almost kinship that have idols, as long as they could handle, or perhaps keeps an obvious standard of impact on the idols. Toward Chinese social network, there clearly was a pattern where fans, particularly people, reference themselves because idols’ mothers, aunts, otherwise siblings. When you’re earlier studies have commonly checked-out parasocial relationships centered on heterosexual norms and you may fans’ romantic dreams on idols (we.e., “girlfriend/wife admirers” from idols), little has been identified about “mommy admirers”,“Mommy admirers,” consider admirers (usually female fans) who are co-fostering idols/superstars because their elderly feminine household members. They do say themselves once the mother of your idol and so are indulgent so you’re able to idols, providing all of them since the sweet, simple kids who need their special care (Yan and you can Yang 2021).
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